As a customer I am a very time-consuming consumer. I made much more than one store visit before I make real purchase for goods other than daily consumable food items. Such goods include clothing, gift-items, and interior decorative items. Personally I wish to pay reasonable for the fair product. I am not really always willing to buy the best product in the market but wish to buy something that makes me feel suitable for myself. I think this is my personal factor that affects more in my buying behavior. Socially I am a middle class citizen, so obviously my budget and target remains closer to not-high price goods. So it means that I also seek for the cautious for the products lower than my class-preference.
A good example of my buying behavior is the real buying-process occurred during my laptop computer purchase. I was in a need of a portable computer due to my mobility. As we know we all seek to get more standard products if it comes to the high-tech electronic products. Also my budget was not that much; I was really investing time on searching online stores and departmental stores for a suitable one. Psychologically I was trying to get an easy operating system, so that my computer skill is enough. Similarly, I was also aware of my social status so that the laptop I buy will not hinder my existing image among friends. So, with all these simple factors involved I found it really difficult to make decision concerning each of the factors.
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