Targeting strategy.

I belong to the main targeted segment of the above mentioned laptop computer market. Since, it has a specific design, which is slim, small, light weight and portable. AS being a student I prefer to carry on my laptop on daily basis to my school, or even to my work place. There are many big sized models in the market with more facilities and benefits, but mobility and portability was the main factor that I was looking for, hence I bought that. The same brand also has bigger screened laptops cheaper than mine, but I made decision to buy the small one due to my preferences. Hence, I can say that the model which I bought is targeted and designed to the customer segment like me, who prefers portability and lightness. Also, the software included was suitable for the students like me, so it was also a additional factor for the target segment which I belong to. They have other models also for other segments which has different attributes and facilities than the one I bought.

The different models with different software and programs included are the major proof that they are targeting different segments with different targeting strategy.