A marketing channel describes the movement of a product or service from the place of production to the place of consumption. It may include transportation, handling and storage, ownership transfers, processing, and distribution. My laptop was made in china, so definitely its marketing channel starts from china’s manufacturing facility. Perhaps it may have been brought to the European market by its manufacturer. I have bought in one of the chain electronic store of Scandinavia. I suppose that chain store directly bought the product from the Packard Company itself. As the size of the company is bigger and it also has wider market share in Scandinavia I think Packard Company has direct association with that retail store. So it included the transportation from the manufacturing unit to the European ware house of Packard-Bell and then transported to Finland along with the change in ownership from the company to the retail store. After arriving in the Finnish store, it is displayed for sell and where final consumers are subjected to see, test and buy this product.
Thursday, December 13, 2007
Nicely available?
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