Marketing from my viewpoint

“Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”, this is what defined by the veteran marketing author Philip Kotler from the Northwestern University (NU). By the definition it is clear that the main goal of the marketing is to create, buy and sell products for the human need completed by the exchange of values. Simply, in our practical daily life also we buy needed goods for our life with the exchange of money. But before we buy products we are very much wish and deserve certain least characteristics and properties of the goods which we are going to buy. So, in such situations marketing fills the gap between the producer and the buyer by various informative means and ways. So, marketing is a part of our daily life, not only the part of any business operation.

As mentioned earlier, I am also affected by the marketing since it is a part of my daily life. Perhaps it was different case in early days of trading or bartering. Marketing is becoming more and more complex and advanced these days due to the rising demand or need of product information by the customers day by day.