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Brand is an intangible asset of the company where it matters lot in macro and micro environment of the company. It is a part of the wider marketing mix concept, where it generates, establishes and continues the consumers’ belief towards the product itself. Only trying to sell is not enough to make any one to buy that product, instead it is more important to make that person to pursue the product himself. When the product makes a general level awareness in the public mind influenced by the various marketing tools, then the real branding process starts. So, the purchasing decision makes significant role in buying behavior. Packard is a well known brand in the computer market.