I was hit.

The Packard advertising is rare in Finland, At least in my case. I was not aware of any advertising related to my laptop brand in Finland before I bought it. But, of course I have read and heard of this brand much before. As advertising is the first factor of promotional mix, it didn’t affect my decision of purchase. But the second factor, which is personal selling, affected me highly for the purchase. Since, I was looking for the specific attributes in the laptop which I needed regardless of the brand, the sales personnel explained me lot and gave a brief overview of its benefits. Also the documents enclosed in the product were very much clear and understandable, which influenced me further to buy that product. Sales promotion was also an additional part of my purchase where it was offered in a reduced price than the available normal market price. The public relations factor is still to be judged, because I have not still faced any problem with my laptop and have not contacted the company for any after-sell support.